Velocity of Media Consumption: TV vs. the Web Jakob Nielsen’s Alertbox
Velocity of Media Consumption: TV vs. the Web Jakob Nielsen’s Alertbox
Summary:
The granularity of user decisions is much finer on the Web, which is dominated by the instant gratification of the user’s needs in any given instant. Content must cater to this rapid pace.
I enjoy reading Jakob Nielsen’s website so I thought I’d pass this link along. In comparing television to the web, Nielsen posits that television is “easy” as the programming is all presented to us whereas on the web we are constantly making decisions about what to do–read, click, watch, etc.
I’d be curious as to how this might apply to gaming, too.
